Cherut Coin powers
the new music industry.
PancakeSwap
BNB Chain
Own a stake in the music you love.
Buy $XRU to unlock participation in Arena Radio's listener-powered music economy. Earn tokens by simply listening to your favorite tracks and podcasts.
Use $XRU to purchase custom merchandise and fractional NFT shares in music and fashion projects; unlock premium audio features; earn staking rewards; and submit and vote on community proposals.
Join a global music movement — designed to create a sustainable + equitable economy for global artists, investors, and music fans.
Cherut is the Hebrew word for freedom or liberty. The Western English pronunciation is cheh-rhut.
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Inspired by the symbolic story of Moses leading the Israelites to freedom from slavery in Egypt, Cherut represents a new path to liberation for musicians and creators.
Arena is leading artists beyond restrictive industry gatekeepers and towards Music Freedom — greater ownership, greater opportunity, and full control over the value they create.
Audited by
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PartnerTrusted by builders, traders, and early supporters across global creative communities.
$XRU
Streaming music platforms have turned music into a commodity.
Artists earn fractions of a cent per stream and transparency in reporting is lost through layers of intermediaries. Listeners fund the whole system with monthly subscriptions and attention — and walk away owning nothing. The value created by music flows everywhere except to the people who make it and the fans who sustain it.
A streaming music storefront where every song play mines value.
Every song you stream on Spotify costs you money. Each track streamed on Arena Radio makes you money: no ads, no subscriptions, just unlimited music streaming. Listeners earn $0.01 per song played that can be converted to $XRU. Artists receive the industry's highest per-stream royalty payouts on-chain, plus 100% of net merchandise revenue. Arena operates as a Web 2.5 bridge — connecting today's Web2 world to tomorrow's Web3 future.
Arena Radio leverages subscription-free and ad-free music streaming to attract the listeners we convert into apparel customers.
Thousands of streaming stations from major-label and indie artists. AI-powered personalized stations built around your unique personality, smart playlists with no repeats, live performances and podcasts — free to listen, with every track earning you $0.01. Earn $10.00 for every 1,000 songs and use your Arena Credits like cash.
$XRU
Stream freely
Arena Radio charges no subscription and operates ad-free. You simply listen to uninterrupted music.
Earn a credit per song
Every song streamed earns Listeners a credit worth $0.01. Artists earn $0.01 each time a song is streamed.
Convert to ownership
Verify once with ID.me, connect a wallet, and convert credits to liquid $XRU that can be sold on the open exchanges.
Buy exclusive merchandise
Use Arena Credits like cash for discounts on custom apparel, premium audio features and event access.
$XRU
Arena Radio is a token-powered streaming music storefront for consumers and content owners built on the Binance blockchain.
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It utilizes its native token Cherut Coin ($XRU), to incentivize listeners and its artist clients, while driving fan engagement through the sales of custom apparel and exclusive band merchandise the company manufactures in-house. The token economy also grants listeners access to exclusive events, concerts, festivals and token gated VIP experiences while touting the highest royalty payouts to content holders for music streams and merchandise transactions in the world. Arena functions as a Web 2.5 concept, bridging the gap between Web2 and Web3 properties to make cryptocurrency adoption easy for the masses.
Cherut Coin ($XRU) functions as the spendable currency within the Arena ecosystem, a reward token for participants, a royalty payment token for content owners, and a limited governance token for all qualified coin holders. Beyond this, the token features a robust deflationary mechanism designed to accrue value for token holders. Arena uses the USD it generates from physical product and service transactions to buy back available Cherut Coin on the exchanges.
$XRU is based on the BNB standard for maximum compatibility with the current Binance ecosystem and infrastructure.
Distribution of Supply
| Allocation | Share | $XRU | Vesting |
| Founders | 25% | 375,000,000 | 12 mo. lockup · 24 mo. linear |
| Universal Music Group | 13.33% | 200,000,000 | 12 mo. lockup · 24 mo. linear |
| Team & Advisors | 12% | 180,000,000 | 12 mo. lockup · 24 mo. linear |
| Community Incentives | 10% | 150,000,000 | Unlocked per earnings · max 10M/mo |
| Operations & Dev | 8.33% | 125,000,000 | 3 mo. lockup · 18 mo. linear |
| Staking Rewards | 8% | 120,000,000 | Unlocked per earnings · max 10M/mo |
| Strategic | 6.67% | 100,000,000 | 6 mo. lockup · 36 mo. linear |
| Marketing & Growth | 6% | 90,000,000 | 24 mo. linear |
| Reserve | 5.67% | 85,000,000 | 6 mo. lockup · 9 mo. linear |
| Exchange Liquidity & MM | 5% | 75,000,000 | 50% DEX · 25% CEX · 25% MM |
Once the Fair Launch Allocation is exhausted, $XRU can only be acquired by earning it as a Listener or receiving it as payment as an artist.
A quarterly buyback-and-burn retires $XRU from circulation, funded by merchandise transactions, marketplace fees and service revenue. Arena's fiat profits are used to buy tokens back on the open market.
$XRU
Earn more by holding longer.
Stake your $XRU to unlock reward tiers, support the ecosystem, and gain access to exclusive holder perks. The longer you stake, the higher your return — designed to encourage commitment, not quick exits.
The longer you stake, the higher your rewards — plus perks like early features, whitelist priority, and member-only drops. Direct staking or LP staking, replenished by the quarterly buyback & burn.
Staking rewards are not guaranteed returns. Reward rates are subject to program rules and may change based on participation, supply, and final schedule confirmation.
$XRU
The roadmap is designed to build operating products and community engagement before token distribution, then progress through audited infrastructure, compliant sale readiness, controlled TGE execution, and measured token utility activation.
Guiding principle: no public token launch, liquidity activation, or broad marketing will occur until security, legal, operational, and disclosure requirements are complete.
Launch core ecosystem products, validate early user demand, and establish the technical foundation for the token network.
- Live ecosystem products with initial analytics baselines
- Functional token testnet prototype
- Initial smart-contract suite ready for external review
- Draft compliance, security, and operational-risk framework
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- Launch Arena Radio beta
- Redesign and relaunch Arena Prints
- Debut Arena Podcasts
- Launch Cherut.com
- Begin user acquisition, product analytics, creator feedback loops, and community-building across the Arena ecosystem
- Develop core smart contracts for token issuance, staking, rewards, vesting, treasury controls, and ecosystem utility
- Build an early testnet prototype, including:
- Wallet connectivity
- Staking functionality
- Basic dApp experience
- Initial token utility flows
- Test token mechanics, emissions assumptions, and reward logic on devnet
- Establish preliminary treasury-management and role-based access-control architecture
- Conduct internal smart-contract reviews and begin external audit preparation
- Perform penetration testing across web, wallet, and dApp surfaces
- Launch an initial responsible-disclosure and bug-bounty framework
- Integrate KYC/AML tooling for future whitelist and sale eligibility processes
- Begin jurisdiction-by-jurisdiction legal review covering token classification, marketing restrictions, sale requirements, and restricted jurisdictions
Expand the Arena ecosystem, onboard creators and users, finalize tokenomics, and complete public testnet and sale-readiness milestones.
- Expanded Arena product ecosystem and creator onboarding engine
- Finalized tokenomics and publicly understandable supply model
- Audited and tested contract infrastructure
- Completed public testnet beta
- Sale, liquidity, and legal readiness subject to applicable regulatory approvals
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- Redesign and relaunch Soundblock, including account migration and analytics baseline reporting
- Launch Arena Apparel and establish wholesale integrations
- Launch ARENX as the ecosystem's defined marketplace, rewards layer, creator platform, or ecosystem portal
- Launch the Arena Music Group website, social channels, brand system, and media kit
- Implement a creator and partner onboarding program with:
- Standardized contracts and payout terms
- Content-quality standards
- Rights-management processes
- Creator reporting and performance dashboards
- Establish a community ambassador program with published:
- Eligibility criteria
- Reward structure
- Code of conduct
- Anti-sybil controls
- Run airdrop and testnet engagement campaigns for early users
- Publish transparent campaign criteria, snapshot dates, exclusions, appeals procedures, and "no purchase required" disclosures where applicable
- Build a guided testnet onboarding funnel: wallet creation → faucet/test tokens → staking or utility action → feedback survey → retention measurement
- Conduct influencer partnerships, AMAs, creator activations, and ecosystem education campaigns
- Freeze tokenomics before any private or strategic sale, including:
- Total token supply
- Allocation percentages
- Emission schedule
- Treasury controls
- Vesting schedules
- Maximum potential dilution
- Any burn or buyback policies, if applicable
- Publish a tokenomics simulator showing estimated circulating supply at TGE and projected monthly or quarterly unlocks
- Deploy and test:
- Vesting contracts
- Merkle claim and distribution systems
- Multisig treasury controls
- Role-based access permissions
- Prepare private and strategic sale documentation, vesting contracts, and investor onboarding processes
- Complete the final public testnet beta
- Set measurable acceptance criteria for:
- Transaction success rates
- Wallet compatibility
- Staking and unstaking reliability
- User-support ticket volume
- Load and stress testing
- Retention through the onboarding funnel
- Complete independent smart-contract audit(s), remediation, re-audit, and publication of final audit results
- Run a time-limited public bug bounty after audited contracts are deployed
- Establish a security operations plan covering:
- Incident-severity levels
- Multisig signer requirements
- Key-management standards
- Emergency pause authority
- Vulnerability-disclosure procedures
- Public system-status communications
- Obtain jurisdiction-specific legal opinions before public sale activity or token marketing
- Publish sale terms, restricted-jurisdiction rules, investor suitability procedures where required, refund and cancellation handling, privacy notices, and marketing-review controls
- Implement sanctions screening, transaction monitoring, record retention, risk escalation, and applicable Travel Rule procedures
- Finalize liquidity planning, including:
- Intended venues
- Liquidity-pool strategy
- Market-maker mandates
- Inventory sources
- Lockups
- Reporting requirements
- Conflict-of-interest controls
- Announce exchange listings once agreements, technical integration, and liquidity arrangements are finalized in writing
Prepare for a secure, transparent, and operationally resilient token generation event.
- Launch-ready claim, distribution, support, and incident-response infrastructure
- Public investor and user disclosures
- Tested TGE runbook and operational readiness sign-off
- Governance and treasury-transparency framework in place
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- Publish the final litepaper or whitepaper, tokenomics documentation, risk disclosures, legal terms, and privacy policy
- Release verified smart-contract addresses only after deployment verification is complete
- Launch a TGE countdown and education campaign explaining:
- Token utility
- Vesting and unlock schedules
- Claim eligibility and process
- Staking functionality and risks
- Wallet safety and custody practices
- Scam and phishing prevention
- Tax-not-advice disclosures
- Conduct a claim-portal rehearsal using test balances
- Complete independent UX, accessibility, and security reviews of the claim flow
- Finalize documentation for vesting, claim eligibility, support escalation, and disputed-claim handling
- Validate distribution systems under anticipated peak user demand
- Conduct a full TGE tabletop exercise covering:
- Claim congestion and RPC or provider failures
- Wallet-drain and phishing impersonation incidents
- DEX or exchange integration failures
- Price-volatility and liquidity-shortfall scenarios
- Smart-contract pause or emergency-upgrade decisions
- Customer-support surges and escalation procedures
- Finalize a TGE runbook with named owners, decision rights, communications templates, incident channels, and rollback or contingency procedures
- Establish 24/7 launch-period coverage, including:
- Monitoring dashboards
- On-call rotations
- Status page
- Fraud-reporting workflow
- Incident communications process
- Introduce governance gradually through:
- Community forum
- Proposal templates
- Treasury transparency
- Voting eligibility rules
- Delegation framework
- Quorum requirements
- Execution delays
- Clearly defined emergency powers
- Publish treasury reporting standards, including public wallet addresses, allocation policy, spending approval limits, reporting cadence, and related-party transaction disclosures
- Verified claim completion rate
- Failed transaction rate
- Support first-response time
- Staking participation rate
- Active users of at least one token-utility feature
- Liquidity depth and spread targets
- Concentration of circulating supply
- Security incidents, phishing reports, and resolution time
Execute the Token Generation Event, activate real utility, and establish transparent post-launch operations.
- Successful TGE and claims activation
- Stable mainnet and initial token utility
- Transparent liquidity and treasury reporting
- Gradual governance activation
- Published 30-day launch review and 90-day review in progress
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- Execute the TGE and activate the public claim portal
- Release verified public smart-contract addresses through official channels
- Monitor contracts, claims, infrastructure, and support operations before enabling broader mainnet functionality
- Maintain continuous launch-period security monitoring and incident response
- Launch initial DEX liquidity pools in accordance with the published liquidity plan
- Disclose whether liquidity is:
- Protocol-owned
- Supplied by third parties
- Provided through market makers
- Activate additional trading venues only after technical integration, legal review, and liquidity arrangements are complete
- Enable the first practical token utilities, including:
- Staking for platform benefits or access
- Creator and fan rewards tied to verified activity
- Arena ecosystem discounts
- Gated content or member experiences
- Governance delegation
- Non-binding community proposals during the initial governance stage
- Measure real utility adoption rather than focusing solely on token-holder count or trading volume
- Progress governance in stages: community discussion → temperature checks → delegated participation → binding proposals for defined product or treasury categories
- Limit initial binding governance to bounded decisions while maintaining appropriate security controls and emergency procedures
- Publish the first post-TGE transparency report, including:
- Circulating supply
- Claims completed
- Wallet-concentration metrics
- Treasury balances
- Liquidity status
- Scheduled unlocks
- Material incidents and resolutions
- Progress against published launch KPIs
- Run a 30-day anti-scam campaign with verified social channels, contract-address verification, phishing warnings, and a formal impersonation-reporting process
- Complete and publish 30-day and 90-day launch reviews, covering performance, issues encountered, remediation actions, and revised milestones where necessary
$XRU
Centralized
Advisory Board proposes; wallets holding 1,000+ $XRU vote.
Partial
Holders of 10,000+ $XRU propose; Board retains veto.
Decentralized
Open proposals and voting, overseen by a review council.
$XRU
Arena Radio
Free music radio streaming — listen for free and earn money in Arena Credits for listening.
arenaradio.com →
Arena Events
Live-streamed music concerts and events — or buy a ticket to go see a real show in person.
arenaevents.com →
Arena Apparel
Buy products and apparel from your favorite artists — or from other fans who have created their own in the Maker Studio.
arenaapparel.com →
Arena Prints
Create your own clothes and merch — upload graphic designs for custom printing on shirts, pants, bags, socks and more. Custom apparel manufacturing and embroidery, all easy and on-demand.
arenaprints.com →
ARENX
Buy shares and become an owner in artist projects — invest in artist albums or merch, or buy one-off NFTs.
arenx.com →
SoundBlock
Distribution to 40+ platforms with 100% net royalties paid on-chain.
soundblock.com →$XRU
Bitcoin derives its value largely from market trust and confidence.
Cherut Coin is backed by verifiable purchases of real goods and services.
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Arena Prints operates as one of the West Coast's largest cut-and-sew, apparel-printing, and embroidery services. The company specializes in on-demand and bulk apparel printing for the North American music industry, in addition to managing apparel production for fashion brands, team sports and online influencers. With over 210 years of combined experience in apparel and soft-goods manufacturing, Arena's experts specialize in custom t-shirts, band merchandising, apparel screen printing, embroidery, dye-sublimation, direct-to-garment printing and heat-transfer vinyl.
The Cherut Tee
Heavyweight cotton, coin mark front and center.
The Cherut Cap
Embroidered $XRU mark on structured twill.
$XRU
What is $XRU?
Cherut Coin — a BEP-20 utility token on BNB Chain. It is the spendable currency of the Arena ecosystem, a reward token for listeners, a royalty payment token for artists and content owners, and a limited governance token for qualified holders.
How do I earn it?
Stream on Arena Radio. Every song played earns a $0.01 listener credit — redeemable for merchandise discounts or convertible to $XRU. A minimum number of credits is required before conversion.
How do I convert my credits to $XRU?
Verify once through ID.me and connect a digital wallet. Check-ins and detection methods verify you're actually present while listening — protecting the economy from bots and fraudulent earnings.
Is Arena Radio really free?
Yes — no subscription, no advertising, no usage fees. Arena earns revenue from merchandise, events, NFT marketplace fees and distribution services instead of charging listeners, so the free app can sit alongside whatever paid service you already use.
What is Consumption Mining™?
Arena's model for minting value through everyday activity: listening, buying apparel, attending events. USD generated by physical products and services is used to buy back $XRU on exchanges — consumer energy in Web2 environments mines value into the coin.
How do artists get paid?
$0.01 per stream converted to $XRU — the highest payout in streaming — plus a 10% first-year bonus for taking payouts in $XRU, and 100% of net revenue on every merchandise transaction. The per-stream rate scales with the listener base and is expected to surpass $0.05 within three years of launch.
What can I spend $XRU on?
Custom apparel and band merchandise (Arena Prints), NFTs and project ownership shares (ARENX), event tickets and VIP upgrades (Arena Events), and platform services. Listeners can also donate $XRU to any artist on the platform.
Is the supply fixed?
Capped at 1.5 billion $XRU minted at the token generation event — no additional tokens will ever be created. A quarterly buyback & burn retires supply using marketplace fees and fiat profits, and team allocations follow lockups with linear vesting over up to 36 months.
How does staking work?
Stake $XRU directly or stake LP shares from the DEX pool. Pools emit daily pro-rata rewards, with bonus multipliers for locking over longer periods, and the staking reserve is replenished by buybacks in profitable quarters. Accrued rewards can be spent on any Arena product or service.
Do holders get a say in governance?
Yes. Wallets holding 1,000+ $XRU vote on Arena Improvement Proposals — buyback usage, new features, bug bounties, ecosystem grants. Governance decentralizes in three phases, eventually opening proposals and voting to everyone.
What are NFT shares?
Artists can place a music, film or clothing project into an LLC administered through Soundblock, then sell ownership shares as NFTs on ARENX. Each share represents a portion of the project's future earnings — fans become shareholders in the work they believe in.
Do I need crypto experience to use Arena?
No. Arena is a Web 2.5 platform — everything works like the Web2 apps you know, and purchases can also be made in fiat (credit card, Venmo, PayPal). The wallet and token layer is there when you're ready for it.
Has the smart contract been audited?
Yes. Vidma completed a full audit of the $XRU token and vesting contracts in June 2026: zero critical, high or medium issues, and a "High Confidence" rating. The token is fixed-supply with no mint path, no owner and no admin functions, and vesting uses audited OpenZeppelin contracts. Read the full report →
What about AI-generated music?
Arena has a human-first policy. AI-created music is accepted but kept out of human-curated playlists, earns no royalties, and is released under a Creative Commons model — free to download and modify. Human artists keep editorial priority and the full earning economy.
Does listen-to-earn cover podcasts too?
Yes. Arena Podcasts launched worldwide as the first listen-to-earn podcast service — no ads, no paywalls. Listeners earn $0.01 per completed episode, creators earn $0.03 per full episode view plus 100% of profits on their branded apparel, with free production tools and distribution to 20+ platforms.
Where can I buy it?
On PancakeSwap, via the USDT / $XRU pair on BNB Chain. Public availability follows the token roadmap, with the TGE and initial DEX listings targeted for Q2 2027.
$XRU is a utility token of the Arena Radio platform. Nothing on this page constitutes financial advice, an offer, or a solicitation to buy securities. Digital assets are volatile and you may lose the entire value of your holdings. Do your own research.